雅思词汇解析（95）| 广告

1.manipulate /mə'nɪpjʊleɪt/
v.操纵；摆布
Endorsing certain lifestyle choices, celebrities can manipulate fans into adopting similar behaviors and values.
补充：endorse 代言

如口语话题: Does advertising encourage us to buy things we don't need?
To some extent, advertising does manipulate people by creating a sense of urgency and scarcity, encouraging impulsive purchases.
Ads manipulate people by using celebrity endorsements to make products appear more trustworthy and desirable.
补充：impulsive purchases 冲动消费
celebrity endorsement 明星代言

2.deceptive /dɪ'septɪv/
adj. 欺骗性的;造成假象的
e.g. Appearances can be deceptive.
e.g. Special offers from travel agencies can be deceptive, often including hidden fees.
如：describe an advertisement you dislike:
The TV commercial managed to glamorize its products while downplaying the potential health risks, which is deceptive.
补充：TV commercial 电视广告
glamorize v.美化
downplay v. 淡化；轻视；贬低

n. deception 欺骗;受骗
e.g. She practiced deception on her unsuspecting clients.
unsuspecting  adj.不知情的;不明真相的

3.catchphrase /ˈkætʃˌfreɪz/
n. 醒目的容易记住的广告语
e.g. Catchphrases are designed to be easy to recall and often encapsulate the brand's core message or value proposition.
e.g. Whenever he felt unmotivated, he reminded himself of Nike's inspiring catchphrase, "Just Do It."
补充：encapsulate v. 概括;概述

近义补充：jingle n.广告语
e.g. He couldn't help but think of McDonald's every time he heard their catchy jingle, "I'm Lovin' It.

4. viral /'vaɪr(ə)l/
adj. 病毒性的;病毒引起的
搭配：go viral 走红；广泛传播
e.g. The video of the puppy learning to swim went viral overnight, capturing millions of views and shares.
e.g. The public service advertisement, featuring a heartwarming narrative, went viral overnight, encouraging millions of views to contemplate the true meaning of  happiness in life.
补充：Public service advertisement 公益广告
heartwarming adj. 感人的