新航道雅思团队范文-儿童广告的利与弊

2016年7月9日雅思大作文：儿童广告的利与弊

There are many advertisements directed at children, such as snacks, toys and other goods. Parents argue that children are under pressure. Advertisers claim that the advertisements provide useful information. Discuss both views and give your opinion.

新航道团队范文

表明以孩子为目标消费群体的广告可能会对他们产生不良的影响的观点

1. 广告可能会导致孩子们养成不健康的消费习惯和生活方式。

Advertisements targeting children will probably exert negative effects(带来消极影响) on the development of their consumption habits, behaviors and lifestyles. Being unable to distinguish right from wrong, children, compared with adults, are more likely to be swayed (v. 影响某人想法) easily by advertisements with exaggerating slogans, bright colors and even deceiving information about products, thus making purchases without consideration or on impulse（一时冲动）, which is especially true when celebrities they admire are employed to endorse (v. 做广告) a particular brand of goods, be they snacks or toys.

2. 一些针对儿童的快餐类广告还可能会导致健康问题。

Advertisements aimed at（前一段targeting的同义替换） children are usually found to be those promoting products like fast food meals, which might cause some serious health problems. The reason is that the food advertised often is junk food rich in calories and fat, with little or no nutritional value, an excessive intake(过度摄入) of which will result in a series of diseases, ranging from obesity and diabetes to heart disease and diet disorder.

表明电视广告能提供有用信息的观点

1. 一些广告比较具有娱乐性，有比较高的艺术价值和教育价值。
Well-made children-oriented(除了target, aim at 还可以这样说) advertisements, sometimes regarded by consumers as a source of entertainment, are of high artistic and educational value. There are many advertisements about educational toys; Lego blocks and jigsaw puzzles, for example, can help to stimulate children's imagination and creativity.

2. 广告提供产品信息，能够帮助家长做出明智的购买决定。
Advertisements provide parents with plenty of information about products so that they can make prudent (adj. 谨慎的) and careful purchasing decisions. For example, some toys contain equipment not suitable for under 5s, or contents that might be considered a choking hazard（被噎住的危险）, or sharp. This kind of warning information is usually made clear in advertisements，therefore serving as an effective reminder when parents are shopping for toys. 

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