1月7日雅思大作文示范写作 | 广告影响力不如从前

2023年1月7日雅思大作文题目

Nowdays some consumers are less influenced by advertising than in the past. What are the reasons? Is it a positive or negative development?

范文及解析

Introduction

Buyers nowadays seem to be less susceptible to advertising than in the past. Personally, behind such a trend are two predominant factors, and I regard it as advantageous.

解析

新年的第一场考试还是比较友好的，老题新改，广告消费类话题，混合文题型。写作注意点：题干中自带比较关系，因此写作时一定要[今昔对比论证]。

Ø susceptible (to sb./ sth.) adj. 易受影响(或伤害等)；敏感；过敏

Reasons

Overall, the declining susceptibility to advertising can be ascribed to the advancement of technology in communication. To commence, with widened channels to search for products’ information, such as an array of online shopping apps and feedback platforms, it is more convenient for consumers nowadays to see the comments from other users who speak from experience, which indicates that the feedback posted on such flatforms are more impartial and thus trustworthy. In contrast, people in the past were more dependent on the ads on printed magazines or TV, the main source of a product’s information. Besides, bombarded with ads almost everywhere, in bus stops, tube stations, elevators, etc., customers are aesthetically fatigued or even fed up with commercial advertising, especially when it loses creativity and is full of banality.

解析

主要原因——科技发展：（1）现在的反馈平台多，更能真实地反映产品质量 [对比过去情况]；（2）广告投放渠道增多，消费者审美疲劳

Ø susceptibility (to sth.) n.[C] 易受影响(或伤害等)的特性；敏感性；过敏性

Ø communication n.[U] 通讯

Ø impartial adj. 公正的

Ø bombard sb. with sth. vt. 轰炸；提供过多信息

Ø tube n.[C] 地铁

Ø aesthetically adv. 审美上

Ø fatigued adj. 疲劳的

Ø fed up with adj. 极其厌恶，受够了

Ø banality n. 乏味

Pros and Cons

Those who consider such a trend as worrisome may assert that economic growth might be hindered, as consumers are less reliant on ads, which function as the motivation of consumption by showing people what an ideal life is like. However, they mistakenly view ads rather than the quality of products and services as the core of consumption. As a matter of fact, less swayed by advertising, discerning buyers are able to recognise their genuine demands and thus rationally purchase high quality goods at reasonable prices, while people in the past bought sundry products only to find they were deceived by the exaggerated ads. Meanwhile, to seek for consumers’ approval and set a sound business image, corporates will have every reason to promote quality-oriented strategies, optimising the designs, refining the crafts, and bettering the quality of services.

解析

利大于弊：<让步-坏处> 无法促进消费，进而对经济造成影响；<反驳> 促进消费的核心在于产品质量，而非广告的影响力；<立论-好处> 消费者角度，商家角度

Ø hinder vt. 阻碍

Ø sway vt. 使动摇

Ø discerning adj. 有洞察力的

Ø deceive vt. 欺骗

Ø exaggerate vt. 夸张

Ø optimise vt. 优化

Ø refine vt. 精炼

Ø craft n.[C] 工艺

Conclusion

To recapitulate, consumers’ declining susceptibility to advertising is more of a blessing than a curse.

解析

重申观点

Ø recapitulate v. 总结